Rebecca Galicia
Head of Brand & Marketing Design
Brand Strategy
Significantly elevated the brand strategy through a comprehensive rebrand that refreshed the company’s identity and aligned it more closely with its core values and market positioning. By carefully analyzing consumer insights and industry trends, I’ve refined the brand’s messaging, visual identity, and tone, creating a more cohesive and authentic presence. This rebrand has strengthened the brand's emotional connection with its audience and improved its competitive edge. This strategic vision has not only modernized the brand, but also improved its overall strategy, driving long-term growth and enhancing its reputation in the marketplace.
The Work
Driving the creative work by consistently pushing the boundaries of innovation and aligning creative strategies with the company's vision. Through thoughtful leadership, I’ve introduced fresh ideas and creative concepts that elevate the brand's identity, ensuring it resonates with the target audience. Collaboration with cross-functional teams and a keen understanding of market trends have led to a more cohesive and impactful creative direction. As a result, the brand has seen a stronger, more consistent presence across all platforms, enhancing its appeal and positioning in the marketplace.
Process & Workflows
I’ve successfully implemented new processes and workflows that have greatly improved team performance and efficiency. One key example is my implementation of the tool Jira, which has streamlined project tracking, task management, and collaboration across departments. By customizing Jira to fit the team's needs, I’ve improved visibility, accountability, and communication, allowing for smoother project execution and quicker decision-making. These improvements have led to faster turnaround times, reduced bottlenecks, and a more organized, agile approach to work, ultimately boosting overall productivity and delivering better results.
Talent Development
Contribute to talent development by identifying growth opportunities for employees and providing them with the resources and support they need to succeed. Through mentorship, training programs, and personalized development plans, I help team members enhance their skills and reach their full potential. A proactive approach to fostering a culture of continuous learning ensures that employees are prepared for new challenges and aligned with the company's long-term goals, driving both individual and organizational success.
Team Building
Fostering a collaborative and inclusive environment where everyone feels valued and motivated. Natural ability to identify and leverage each team member's strengths, facilitating open communication and trust. A proactive approach to problem-solving and conflict resolution helps maintain strong team dynamics, ensuring that all members are aligned with company goals. My leadership encourages a sense of camaraderie, driving productivity and positive morale within the team.
Project Management
Excel at project management by effectively organizing, prioritizing, and executing projects from start to finish. With a keen eye for detail and strong time management skills, I ensure that deadlines are met and resources are utilized efficiently. My ability to communicate clearly with stakeholders and team members helps maintain alignment and resolve challenges quickly. Through strategic planning, problem-solving, and continuous monitoring, I consistently deliver high-quality results, keeping projects on track and achieving objectives within scope and budget for my team.